Witt Hvidevarer A/S welcomes a BEAR to its product range.
Witt Hvidevarer A/S and Varimixer has entered into an agreement of worldwide rights of the Varimixer TEDDY 5L table top mixer. The mixer will also be launched in a new version as Witt Varimixer TEDDY in new colours and with a new surface structure.
The young Danish mechanic Palle Hoff Wodschow founded the company in 1915, which later became world-renowned for being “STRONG AS A BEAR”. At first, it was about mixers for professionals – today, the popular mixers are offered to both professionals and private consumers. The machines, characterized by strength and expertise, have continued to feature the bear as a trademark and symbol for more than 100 years of Danish craftsmanship, quality, and groundbreaking design and functionality.
The popular Varimixer TEDDY 5L was launched 20 years ago, and over the past 10 years, sales have increased significantly. Private consumers have discovered the powerful machine, equipped with a specially designed motor, which unlike most other small mixers is also capable of mixing heavy and difficult ingredients at very low speeds.
"We are very excited about the partnership with Varimixer and about adding TEDDY to our product range. I see great potential and a perfect match, especially with our Witt Pizza ovens," says Claus Tange, Managing Director, Witt Hvidevarer A/S.
Witt Hvidevarer A/S, which develops and distributes quality products worldwide, has the network necessary to ensure continued growth and success with the popular mixer. Witt Varimixer TEDDY will continue being sold to both HoReCa and retail.
In addition, Witt Hvidevarer A/S and Varimixer will invest in further product development of the TEDDY mixer, benefiting both professional and private customers.
”Witt Varimixer Teddy is designed for decades of hard work, day after day. It is simply the best, strongest and most powerful mixer for the home”, says Claus Tange.
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